For 12+ years I've designed AI and SaaS products, and led the designers who build them. I work where complex systems meet people who just want to get their job done.
Today I'm a Lead Product Designer at HighLevel, designing Agency OS. Before that, at Sprinklr, I led the interaction patterns for its agentic AI co-pilot, and the Insights Use Case Hub that earned the CTO Award.
At Builder.ai I was Design Manager. I managed and mentored 8 designers, led the Block Design System, and stayed hands-on as the product designer on Builder Enterprise and Builder Studio, its voice-first AI. Earlier, at BlueStacks, I redesigned the web experience behind 32% more App Player downloads.
My approach is simple: frame the problem, align the people, then ship. Every project starts with the business metric it should move. I give designers real ownership and a high bar, and I treat alignment as a design problem, because a decision nobody commits to never ships.
I started out in UI, industrial and graphic design. That still shows in how much I care about craft.
