Work

8 case studies across AI products, design systems, 0 to 1 SaaS and leading a team.

01Leading teams

Bringing restaurants onto HighLevel

HighLevel · Restaurants

Three teams were building separate parts of HighLevel’s new restaurant workspace. I took ownership of the whole journey, gave them one flow and one set of patterns, and we went from design to the LevelUp 2026 stage in two to three weeks.

V1
shown at LevelUp: 3
teams, one flow

Years: 2026
Role: Lead Product Designer
Scope: Reservations, floor, ordering, setup

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5 min read

Front of house: the service queue beside the floor plan, with every table’s state at a glance

The order drawer: the menu by course, a sold-out item and Round 1 ready to send to the kitchen

Payment for T2: Round 1 items, tax and a $47.91 total

02Designing for AI

Agentic AI co-pilot

Sprinklr · AI interaction

Every goal in Sprinklr took many manual steps. I led the interaction patterns for an AI co-pilot that stays inside the workflow and turns its advice into one-click actions.

75→95%
task success: +25%
NPS after launch

Years: 2024–2025
Role: Lead Product Designer
Scope: AI interaction patterns

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2 min read

Today’s updates: a 32% spike in reach, trends and tasks, with the co-pilot alongside

Listening dashboard with the co-pilot panel open

Good morning Emily, how can I help you save time today?

03Leading teams

Building a design team that stayed

Builder.ai · Design leadership

Design at Builder.ai started with the Head of Design and me. I hired five designers, managed four and mentored the rest, and set the habits that let a mostly junior team do senior-level work.

2→9
design team grown: 0
designers left

Years: 2022–2024
Role: Design Manager
Scope: Hiring, rituals, mentoring

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4 min read

Org chart: the Head of Design, me, 4 direct reports and 3 designers I mentored

One owner per pod: every designer owned two

Growth path: learn on real work, own two pods, work across the team

04Moving the business

Builder Enterprise, from zero to one

Builder.ai · 0 to 1 SaaS

Non-technical teams were stuck with fragmented, outdated tools. Hands-on as the product designer, I shaped one place where leaders see their builds, spend and timelines, and act on them in a few clicks.

$7.5M
beta deal in MENA: 68%
adoption growth

Years: 2022–2024
Role: Design Manager, hands-on
Scope: 0 to 1, design system

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4 min read

The CIO dashboard: releases by space, build status, timeline and spend

A goal with its KPIs and timeline, behind Luna’s overview

05Moving the business

Actionable Insights

Sprinklr · GenAI insights

Sprinklr teams found insights, then acted on them in Excel, Power BI and slides, where context got lost. I led the Capture, Create, Act framework that keeps every insight, its action and its owner in one place.

40%
insight-to-action

Sprinklr CTO Award

Years: 2025
Role: Lead Product Designer
Scope: Research, framework, UX

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4 min read

An insight with its chart and the team’s conversation, over the latest insights feed

Capturing an insight from a survey chart

06Leading teams

Block Design System

Builder.ai · Systems and scale

Builder.ai's products had drifted apart: duplicate components, a dated look and hard-coded values. I set the direction for one tokenised foundation with code parity, built with a core group of four designers from my team.

32%
fewer review cycles

Years: 2024
Role: Design Manager
Scope: Audit, tokens, adoption

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3 min read

Button anatomy: leading icon, label, drop area

07Designing for AI

Builder Studio

Builder.ai · Voice AI

Turning an idea into app requirements needed an expert and a lot of jargon. My squad designed Natasha, a voice-first AI that lets anyone describe an app out loud and get ready-to-build requirements back.

2024
voice-first launch: 3
ways to talk

Years: 2024
Role: Design Manager
Scope: Voice UX, conversation design

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4 min read

Ideation around Natasha’s bottom bar: talk, chat and files, with voice waveforms

08Moving the business

Web experience revamp

BlueStacks · Growth

The site buried its download button under too much content and unclear navigation. As the only designer, I rebuilt it around one job: getting gamers to download App Player.